Bluesky domain plans could soon give users a shorter, cleaner way to be found online. CEO Toni Schneider teased long-term plans on Monday, sharing that the company has applied to make .bsky an internet domain suffix, like .com or .org. If approved, users would be able to turn their longer social handles into shorter, cleaner domain names.
For example, instead of @techticia.bsky.social, a handle could one day become just techticia.bsky
That shift could leave Bluesky room to innovate around user profiles. Instead of a simple page that houses someone’s bio and posts, a profile could become a more comprehensive personal home page that establishes someone’s online presence.
The Application Is Not Approved Yet
The Bluesky domain application hasn’t been approved yet. Schneider said ICANN (Internet Corporation for Assigned Names and Numbers), the nonprofit that oversees domain names for the internet, will publish the applications for the new domains on October 7, 2026, and Bluesky’s request will be among them.
It’ll take 18 to 24 months for the process to be completed. That means any real change to how handles work is still a long way off, and there is no guarantee the application will succeed.
How Domains Could Be Handled
Reached for comment, Bluesky said it hasn’t finalized how .bsky domains would be requested, registered, or distributed. The company did say, however, that it had no plans to either sell or monetize the domains.
That’s a notable decision. Domain registration can be a profitable business that could serve as a potential revenue stream for a startup that has raised significant funds but isn’t (yet?) generating ad revenue.
However, Bluesky says selling domains goes against its belief in an open web.
“Domains are a big part of the open web, as they allow users to control their own online identity,” said Rose Wang, Bluesky’s COO, in a comment shared with TechCrunch. “Bluesky was built on the belief that you should own your presence online, not rent it from a platform that can take it away.”
Why the Open Web Matters Here
The Bluesky domain move fits the company’s broader positioning as a decentralized social network created by Twitter co-founder Jack Dorsey. Handing users a domain suffix of their own is a concrete way to let them control their online identity rather than renting it from a platform that can take it away.
It also raises questions about what a profile could become. If a handle doubles as a personal web address, a profile page could grow into something closer to a personal home page, rather than just a feed of posts and a short bio.
What Happens Next
For now, nothing changes for existing users. Handles like @techticia.bsky.social remain in place while the application works its way through the ICANN process.
The key dates to watch are October 7, 2026, when the applications are published, and the 18 to 24 month window that follows for completion. Until then, Bluesky says it has not finalized how domains would be requested, registered, or distributed.
What is clear is the intent. Bluesky wants its users to own their presence online, and a .bsky domain would be one way to make that real. Whether ICANN approves the request is the open question that will shape what comes next.
