Amazon has confirmed a major Kindle Unlimited rebrand, officially renaming its subscription service to Kindle+. In an email to subscribers, the company announced the change alongside an expanded audiobook library. The service still offers the same access to books, comics, and magazines, and it now includes “thousands more audiobooks.”
If you have been a subscriber, your reading history, bookmarks, notes, and saved titles all carry over to Kindle+. The price stays the same at $12 per month, and the borrowing limit remains 20 titles at a time.
What Actually Changes With Kindle+
Honestly, the only meaningful change is the audiobook catalog. Amazon is expanding its existing collection in two ways:
Allowing authors who self-publish through Kindle Direct Publishing (KDP) to include their audiobooks in the service
Testing a feature that generates audiobooks read by a “virtual voice”
Self-published authors can now upload traditionally produced audiobooks, giving listeners more variety beyond the traditional publishing catalog. The virtual voice test is still in its early stages, but it signals Amazon’s interest in scaling audiobook production.
Price and Access Stay the Same
For anyone worried about cost, nothing changes there. Kindle+ still costs $12 per month and caps borrowing at 20 titles at once. The reading experience remains the same through the Kindle app and Amazon’s redesigned lineup of Kindle hardware.
Kindle+ is live now, so existing subscribers should see the new name reflected in their accounts. The rebrand follows a familiar pattern — services that stick around long enough eventually earn a “+” — but for Kindle users, the practical impact is a bigger audiobook selection rather than a new platform to learn.
The Kindle Unlimited rebrand to Kindle+ is mostly cosmetic on the surface, but the audiobook expansion could matter for subscribers who split their time between reading and listening. At the same price point, there is little downside for current members.
