Meta Muse App Outpaces ChatGPT in Early Mobile Numbers
The Meta Muse app is off to a faster start on mobile than ChatGPT was in its earliest days, according to newly released third-party estimates. Data from market intelligence provider Apptopia suggests Meta’s latest AI app has been downloaded more times in its first 12 days than ChatGPT was in the 12 days after its debut.
The comparison covers the U.S. and Canada markets only. Muse also has more daily active users than ChatGPT had at the same stage, the firm found.
Until now, an exact apples-to-apples comparison between the two apps was difficult. They pursued different launch strategies. ChatGPT arrived on mobile globally, but only on iOS. Muse is available on both Apple’s App Store and Google Play, but only in the U.S. and Canada.
How the Meta Muse App Download Numbers Compare
To align the numbers, Apptopia looked only at iOS data for the U.S. and Canada for both apps during the first 12 days of their respective launches. In that subset, the Meta Muse app has seen 1.8 million downloads to ChatGPT’s 1.3 million.
Overall, Muse has seen 2.8 million total installs globally in its first 12 days, the firm also said. Its growth hasn’t yet stagnated, either.
Muse has moved up from its original position as No. 2 overall on the U.S. App Store immediately after launch to now No. 1. That jump put the app higher than ChatGPT. Another firm, Appfigures, said at the time that Muse had then crossed 1 million downloads.
Daily Active Users Also Favor the Meta Muse App
Apptopia’s data also indicates that Muse’s U.S. daily active users are now higher than they were for ChatGPT at the same point after its launch.
When comparing just the U.S. mobile app daily active users, Muse comes in higher with 642,000 daily users compared with 231,000 for ChatGPT at the time.
To be fair to the fact that Muse is available across both iOS and Android, while ChatGPT launched on iOS only, Apptopia narrowed the comparison to iOS alone. Even there, Muse comes in higher, with 359,000 daily active users on iOS, still above ChatGPT’s figures from that period.
Apptopia can only provide third-party estimates about an app’s downloads and active users. It doesn’t have direct access to Meta’s internal figures. But even if these numbers are only correct from a general “ballpark” perspective, they indicate that Muse could have a shot at becoming Meta’s newest top app.
Meta’s Cross-Promotion Playbook Could Boost the Meta Muse App
Meta already perfected its cross-promotion strategy when it launched Instagram’s Threads, which now has 500+ million users, thanks to heavy marketing and integrations in Meta’s largest apps, including Instagram and Facebook.
Muse is likely to get a similar push, given that the AI app can connect with both of those platforms. It also works inside WhatsApp, so that could give it another boost.
While Apptopia doesn’t have visibility into Meta’s cross-promotion efforts or ads directly, it did note that over 95% of Muse’s users are also Facebook users and 63% are Instagram users.
Meta, which has been asked for comment, has not yet shared public figures related to Muse’s early adoption.
What the Early Data Suggests for the Meta Muse App
The early estimates point to a strong mobile debut for Meta’s AI app, even with the caveats that come with third-party data. The Meta Muse app has a head start on downloads and daily active users compared with ChatGPT’s early mobile performance, suggesting Meta’s distribution muscle may be giving it an edge.
Whether that momentum holds will depend on how well Meta cross-promotes the app across its family of platforms and whether users stick around after the initial download. For now, the numbers suggest Meta may have another major app on its hands.
