Laundry. It’s a task that most of us dread. But what if it could be taken off your plate without you having to lift a finger? Thanks to startups like NoScrubs and Rinse, that dream is becoming a reality. Let’s dive into how these companies are transforming the laundry industry, attracting millions in funding, and setting the stage for major growth.
NoScrubs: Fast, Affordable, and On-Demand Laundry
Launched just 11 months ago, NoScrubs is quickly making a name for itself in the laundry service industry. Founded by former Instacart employee Matt O’Connor, NoScrubs promises fast, affordable laundry services with a focus on speed and convenience. The company raised $2 million in a pre-seed round led by Initialized Capital, a move that has allowed it to scale and offer high-speed, on-demand services.
Unlike traditional laundry services that can take several days, NoScrubs guarantees to return your folded laundry within a few hours. The secret? They use strategically located laundromats and apartment laundry rooms to minimize travel time after pickup. This allows them to deliver faster service without sacrificing quality.
As of now, NoScrubs is available only in Austin, Texas, but plans are already in place to expand statewide and across the U.S. by 2026. The company is gaining traction, serving close to 1,000 unique customers in its first year.
Rinse: The "Uber" of Laundry with a Decade of Growth
Rinse, another player in the laundry-on-demand space, has been around for over a decade, and it's clear that they know how to scale. Founded in 2013 by Ajay Prakash, Sam Cheng, and James Joun, Rinse raised $23 million in a Series D round led by LG Electronics earlier this year.
Rinse offers both laundry and dry cleaning services, with a 24-hour turnaround option available for an additional fee. The company has grown significantly, operating in several major U.S. cities and employing hundreds of workers. One key differentiator for Rinse is its model of hiring employees rather than using independent contractors, which has become a popular trend in the gig economy.
Rinse has also expanded its business model to include B2B services, providing laundry solutions to multifamily operators, cafes, and spas. Looking ahead, Rinse is focused on acquiring and branding brick-and-mortar laundromats and dry cleaners to further grow its business.
How NoScrubs and Rinse Are Shaping the Future of Laundry
While both startups have their differences, they share a common goal: to make laundry a hassle-free experience. And the numbers speak for themselves. The laundry and dry-cleaning services market was valued at $15.75 billion in 2024, indicating significant room for growth in this sector.
What’s Next for Laundry Startups?
The future of laundry services is looking bright. With tech-driven solutions and strong investor backing, startups like NoScrubs and Rinse are setting new standards in convenience, affordability, and speed. As more people seek out time-saving services, the demand for innovative laundry solutions is expected to continue growing.
NoScrubs and Rinse are just the beginning. These startups are shaping a future where laundry is no longer a chore but a seamless part of our busy lives.
The Rise of On-Demand Laundry
I’m excited to see how NoScrubs and Rinse continue to evolve in this fast-growing industry. With the backing of major investors and a model built around customer convenience, these startups are primed for success. The laundry industry has been ripe for disruption, and these companies are leading the way.
By leveraging tech and smart strategies, NoScrubs and Rinse are proving that even the most mundane tasks can be transformed into something efficient and innovative. If you’re tired of doing laundry, it may be time to give these services a try.
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