Midjourney just released V7, its most powerful and visually stunning AI model to date, and I couldn’t wait to try it out. After nearly a year since the last major update, this version feels like a real leap forward—not just a tweak under the hood.
Image:Google
As someone who spends a lot of time exploring AI tools for art and content creation, I was especially curious about what makes V7 different from its predecessors. And let me tell you—it is different.
Personalization Comes First
Before even generating your first image, Midjourney now asks you to rate around 200 images to create a “personalization” profile. While that might sound like a lot, it’s actually pretty intuitive. You're essentially teaching the model what you like visually—and once it learns, the results start feeling tailored to your style.
It’s a smart move. This is the first time Midjourney has personalization turned on by default, and I think it’s going to raise the bar for other AI platforms.
How to Use Midjourney V7
Once your personalization profile is ready, switching to V7 is easy. You can activate it either from Midjourney’s official website or directly via its Discord chatbot. There’s a new version drop-down—just pick V7 from the list.
You’ll also see two modes available:
- Turbo Mode: Faster results, but it costs more GPU minutes.
- Relax Mode: Slower generation, but it doesn’t burn through your usage limit.
There’s also a new Draft Mode that I found super useful. It renders rough images 10x faster and at half the GPU cost. Perfect when you're prototyping or brainstorming. And if you like what you see? You can re-render it in high quality with a single click.
A Major Architectural Overhaul
According to Midjourney founder David Holz, V7 was built on a “totally different architecture.” This isn’t just an upgraded model—it’s a reimagined system. And it shows.
Prompts are interpreted much more accurately, and image quality has noticeably improved. I tested it with:
- “A dragon with a spiky tail” — Gorgeous textures and clean coherence in body structure.
- “A Ghibli-style character” — While it’s not optimized for Studio Ghibli themes, the results still had that soft, whimsical charm.
- Hands, faces, and fine details—once the Achilles heel of AI art—are handled much more cleanly in V7. It’s not perfect, but it’s the most consistent model Midjourney has offered yet.
Missing Features (For Now)
Some tools that you might be used to—like image upscaling and retexturing—aren’t supported on V7 just yet. Holz said they’re coming in the next couple of months, so this is clearly a rolling release. For now, it’s all about getting users to experiment and provide feedback.
“This is an entirely new model with unique strengths and probably a few weaknesses,” Holz mentioned on Discord. He encourages users to explore different prompting styles since V7 might respond in unexpected but exciting ways.
Midjourney’s Broader Vision
Midjourney is one of the most fascinating players in the AI space—not just because of its tech, but also because of how it operates. It’s fully bootstrapped (no outside funding), yet the company was on track to hit $200 million in revenue last year. That’s wild.
They're also building a hardware team and working on future models that can generate video and 3D objects. It looks like Midjourney doesn’t want to just stay a Discord-based image generator—it wants to be a full-blown creative AI platform.
That said, legal clouds still loom. Like other generative AI companies, Midjourney faces lawsuits from artists over training data scraped from the web. It’s a big issue, and one that could define how AI art evolves legally and ethically in the coming years.
I’ve used just about every major AI image generator out there—DALL·E, Firefly, Leonardo, you name it. And while all of them have their strengths, V7 feels like Midjourney doubling down on what it does best: beautiful, coherent, stylized images that respond more intelligently to creative prompts.
This isn’t just an upgrade—it’s Midjourney planting its flag again at the top of the AI art world. If you're into generative visuals, it’s absolutely worth giving V7 a try. You’ll be surprised how fast, fun, and personal AI image-making can feel.
Have you tried V7 yet? Share your best prompts and outputs—I’d love to see what others are creating with this new model.
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