Luxury goods come with sky-high price tags, but you'd be surprised how underinsured they are — especially when people travel. That's exactly the gap Grace, a rising insurtech startup, is aiming to close. The Paris-based company just secured a solid €5.9 million (about $6.4 million) seed round, and I think it couldn’t have come at a better time.
Led by FinTech Collective and Speedinvest, this funding round also saw participation from Kima Ventures, Bpifrance, and Firstminute Capital. That’s not just capital — that’s validation from some of the smartest names in venture.
Now, if you're like me and have watched the luxury space evolve over the past few years, you’ll know that theft and damage of high-end goods are on the rise. According to Grace’s co-founder Lou Dana, stolen luxury items have nearly tripled recently. That’s no small stat. And if you’ve ever dealt with post-purchase issues from luxury brands, you probably know how slow or nonexistent the response can be.
Grace changes all that. Through its app, users can file insurance claims quickly if their item is stolen or damaged. What really stood out to me is how it doesn’t just serve consumers — it’s built for the brands too. Fraud detection, claim processing, and logistics? All baked in. That’s huge for luxury houses that are struggling to control what happens after a product leaves their hands.
Though Grace hasn’t publicly named its brand partners, they did confirm that at least one major European luxury brand is already on board. That’s promising — and it shows luxury giants are finally waking up to tech solutions.
What impressed me most is how Grace doesn't just position itself as another consumer insurance company. Co-founder Quentin Roy said it best: “We weren’t just offering protection… we were helping elevate their brand.” That level of ambition is rare.
The company also works with Chubb, a global leader in insurance underwriting, to deliver premium coverage. That partnership speaks volumes about the company’s credibility and risk assessment strategy.
It’s worth noting that Grace isn’t alone in this space — players like Zing Cover are also tackling luxury insurance. But Grace is playing a different game. Roy describes it as sitting at the intersection of embedded insurance, luxury service, and post-purchase tech. That combo is hard to beat.
So what’s next? Dana said they’re using the fresh capital to scale across Europe, boost their engineering team, and aim to cover over 200,000 luxury items by year-end.
As someone who's always watching the intersection of tech and lifestyle, I see Grace as more than just another startup. This is a company that understands both the emotional and financial value of luxury — and is building the infrastructure to protect it.
I’ll definitely be keeping an eye on Grace’s journey. If luxury is about peace of mind, then Grace might just become the new standard.
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