The transformative power of AI is finally making its mark on venture capital—and I couldn’t agree more with Kirsten Green, founder and managing partner at Forerunner, who laid it all out during her conversation with TechCrunch Editor-in-Chief Connie Loizos at the recent StrictlyVC event in San Francisco.
I’ve been following Forerunner’s investment moves for years. Their track record speaks volumes, with early bets on breakout companies like Oura, Chime, and The Farmer’s Dog. What’s striking is how Forerunner has always stayed ahead of consumer behavior trends, investing not just in traditional B2C companies but also venturing into broader, more dynamic categories.
Now, with AI entering the mix, Kirsten emphasized that we’re stepping into an entirely new era. She sees AI not just as a tool but as an industry-defining force reshaping how companies build, scale, and deliver value. I couldn’t agree more—it’s clear AI is already altering the way startups are formed and how investors think about market potential.
Kirsten also noted that consumer trust and behavior patterns are shifting, and venture firms need to double down on understanding the long-term cultural impact of AI. For Forerunner, that means doubling down on thoughtful, long-view investing—something I believe more firms should adopt in this rapid-fire innovation climate.
From my perspective, the conversation was a timely reminder that success in venture capital isn't just about being early. It's about being early and right—and understanding how major technological shifts like AI aren't just influencing industries, but redefining them.
Forerunner’s evolving strategy is something I’ll be watching closely, especially as more AI-native companies emerge. And if you're in the world of startups or venture capital, this shift isn't something to ignore. It's the new foundation of innovation.
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