Honey, a popular browser extension known for aiding users in finding coupon codes, has experienced a surge in users despite being exposed for questionable business practices in December 2024. While the extension initially shed around 3 million users on Chrome, it has managed to regain its footing, boasting 18 million users once more. However, the ethical implications of Honey's tactics remain a cause for concern.
How Honey Operates
Honey's appeal lies in its promise to unearth and deliver the most advantageous coupon codes for various online retailers. However, recent user experiences suggest that the extension rarely identifies substantial discounts. A viral YouTube video in late 2024 exposed Honey's dubious practices, highlighting how it 'hijacks' affiliate codes through 'last click attribution' policies employed by numerous affiliate programs. This manipulation harms content creators who rely on affiliate marketing for income.
The Disadvantageous Impact on Users
The video further revealed a more concerning truth: Honey doesn't necessarily fulfill its core function. While it assures users of locating the best deals, it appears to collaborate with businesses to conceal significant discounts and instead present minor coupons to appease shoppers. This essentially misleads users into believing they're receiving the best possible deals when, in reality, superior discounts might be available.
Honey's User Recovery
Following the exposé, Honey's Chrome extension witnessed a decline of 3 million users, dropping from over 20 million in November 2024 to around 17 million in early January 2025. However, the extension has exhibited resilience, regaining its previous user base and maintaining that status over the past few days.
Is Honey Still Viable?
The question of whether Honey remains a valuable tool for online shoppers persists. While it may occasionally locate some discounts, its questionable practices and potential for hindering users from acquiring the most advantageous deals raise ethical concerns. Users might be better served by conducting independent coupon searches or consulting reliable coupon websites.
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