Ford's commitment to accelerating electric vehicle (EV) adoption has taken another significant step forward with the extension of its popular "Power Promise" initiative. Initially launched in October 2024, the program offered new EV buyers a complimentary home charger with installation. Recognizing the overwhelming response and a record-breaking quarter for EV sales, Ford has extended the Power Promise until March 31, 2025, providing even more customers with the opportunity to experience the convenience and cost-effectiveness of home charging.
The Power Promise: A Comprehensive EV Charging Solution
Ford's Power Promise is more than just a free charger; it's a comprehensive package designed to simplify the EV ownership experience. Here's a breakdown of the key benefits:
- Free Home Charger with Standard Installation: The centerpiece of the Power Promise is a complimentary home charger installation. This eliminates a significant upfront cost for EV owners, making the transition to electric driving more accessible.
- 24/7 Customer Support: Ford understands that navigating the world of EV charging can have its challenges. To address this, the Power Promise includes 24/7 customer support for all charging-related inquiries. This ensures that customers have access to expert assistance whenever they need it.
- Complimentary Roadside Assistance: Peace of mind is essential for EV owners. The Power Promise includes complimentary roadside assistance, providing added security and support in case of unexpected issues.
A Record-Breaking Quarter for Ford EVs
The extension of the Power Promise comes on the heels of a remarkable quarter for Ford's EV sales. The company reported a significant surge in demand for its popular electric models, including the Mustang Mach-E, F-150 Lightning, and E-Transit.
Mustang Mach-E: Sales of the stylish and high-performance Mustang Mach-E surged by 27% compared to the previous year, reaching a total of 51,745 units sold in 2024. This impressive growth solidifies the Mach-E's position as a leading contender in the electric SUV market.
F-150 Lightning: The all-electric version of America's best-selling truck, the F-150 Lightning, experienced a remarkable 39% increase in sales, reaching 33,510 units sold in 2024. This demonstrates the growing appeal of electric trucks and the F-150 Lightning's strong position in the market.
E-Transit: Ford's all-electric commercial van, the E-Transit, also saw significant growth, with sales increasing by 64% to 12,610 units sold in 2024. This highlights the increasing demand for electric vehicles in the commercial sector.
Customer Satisfaction and Program Success
Ford's commitment to customer satisfaction is evident in the high praise received for the Power Promise program. Stacey Ferreira, Ford's Model e retail director, shared on LinkedIn that customers have expressed significant satisfaction with the program's efficiency and ease of use. A notable statistic is the 11-day average timeframe from quote to installation, demonstrating the program's streamlined process. Furthermore, approximately 85% of the complimentary home charger installations were considered "standard installations," meaning no additional out-of-pocket costs were necessary for customers.
The Future of Electric Mobility
Ford's continued investment in electric vehicles and initiatives like the Power Promise signals a strong commitment to shaping the future of sustainable transportation. By making EV ownership more accessible and convenient, Ford is empowering consumers to embrace electric mobility and contribute to a cleaner and more sustainable future.
Conclusion
Ford's extension of the Power Promise is a significant development in the electric vehicle landscape. By offering a comprehensive package that includes a free home charger, 24/7 customer support, and complimentary roadside assistance, Ford is making it easier than ever for consumers to transition to electric driving. With a record-breaking quarter for EV sales and high customer satisfaction with the Power Promise program, Ford is well-positioned to continue leading the charge in the electric vehicle revolution.
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