Streaming services continue their relentless march towards higher costs. Discovery Plus, the home of popular shows from channels like HGTV, TLC, and the Discovery Channel, has announced a price increase for both its ad-supported and ad-free plans.
What are the new prices?
Ad-supported: $5.99 per month (previously $4.99)
Ad-free: $9.99 per month (previously $8.99)
When do the price increases take effect?
New subscribers: The new prices are effective immediately.
Existing subscribers: The price increase will be applied during their next billing cycle or after February 7th.
Why is Discovery Plus raising prices?
This is the second price hike for Discovery Plus's ad-free plan in recent months. Despite the launch of Max, Warner Bros. Discovery's flagship streaming service, which incorporates most of Discovery Plus's content, the service remains a standalone subscription.
Streaming price hikes are becoming the norm
Discovery Plus joins a growing list of streaming services raising their prices. In 2024, Max, Paramount Plus, and Peacock all increased their subscription fees. Amazon Prime Video also introduced an ad-supported tier. Furthermore, Max and Disney Plus are implementing measures to crack down on password sharing, following Netflix's lead.
What does this mean for consumers?
These consistent price hikes are making it increasingly expensive for consumers to maintain streaming subscriptions. As the streaming landscape continues to evolve, cord-cutting households are facing a dilemma: pay more for the services they want or risk losing access to their favorite shows.
Conclusion
The latest price increase from Discovery Plus highlights the ongoing trend of rising streaming costs. As competition intensifies and the industry matures, consumers can expect to see further price adjustments and potentially stricter subscription policies from major streaming platforms.
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