TikTok is taking a significant step forward in its commitment to social good by introducing new tools that empower creators to raise funds for charitable causes. By partnering with Goodstack, a fintech company specializing in charitable donations, TikTok is providing creators with a streamlined way to support a wide range of nonprofit organizations, including the American Red Cross and Save the Children.
Personalized Fundraising: A New Era for Creator Impact
One of the most exciting new features is the ability for creators to personalize their fundraising campaigns. This means they can now add:
- Custom titles and descriptions: Clearly communicate the purpose of their fundraiser.
- Background images: Visually enhance their campaign page.
- Goal amounts: Set specific fundraising targets.
- Personal messages: Share their motivations and connection to the cause.
To further amplify their fundraising efforts, creators can leverage dedicated stickers that can be shared in videos, posts, and live streams. These stickers aggregate total donations from all users who engage with them.
Building on the Foundation of Good
While TikTok has offered standard donation stickers since 2020, these new features elevate the fundraising experience to a new level. Creators can now launch personalized campaigns and promote them more effectively. For instance, a creator might start a fundraiser to raise $500 for the American Heart Association in honor of a friend.
As TikTok stated in a blog post, "From international nonprofits to local community initiatives, creators can now choose organizations they are passionate about from Goodstack’s validated database of nonprofit partners."
Goodstack: A Powerful Partnership
Goodstack, a 2015 startup, has established itself as a leading platform for managing charitable donations. The company has secured a significant $28 million Series A funding round led by General Catalyst, further solidifying its position in the industry. By partnering with Goodstack, TikTok gains access to a vast network of reputable nonprofit organizations and streamlined donation processing capabilities.
In conclusion, TikTok's latest initiative empowers creators to make a tangible difference in the world. By providing personalized fundraising tools and partnering with a trusted platform like Goodstack, TikTok is fostering a more compassionate and giving community.
إرسال تعليق