Stellantis, the parent company of the Ram brand, has made the decision to push back the launch of its highly anticipated all-electric Ram 1500 Rev pickup truck. Originally slated for the first half of 2025, the Rev will now debut in 2026. This delay coincides with another shift in the automaker's electric vehicle strategy, as the gas-extended hybrid Ramcharger truck, also previously targeted for a 2025 release, is now set to arrive later next year.
Prioritizing the Ramcharger
Stellantis attributes this strategic shift to "overwhelming consumer interest" in the Ramcharger and a broader slowdown in demand for heavy-duty electric vehicles. The company's CEO, Carlos Tavares, recently stepped down amid declining sales and accusations of neglecting its US brands and failing to introduce more affordable models.
STLA Frame Platform: A Versatile Foundation
Both the Ramcharger and the Rev are built on Stellantis' STLA Frame platform, a flexible architecture designed to accommodate a range of powertrain options, including electric, gas, hybrid, and hydrogen. This platform enables the Ramcharger to achieve an impressive extended range of up to 690 miles on a full charge and tank of gas.
A Boost for Domestic Battery Production
In a separate development, Stellantis and its battery partner, Samsung SDI, have secured a federal loan from the Biden administration to establish domestic EV battery production facilities. This investment will further support the company's electrification efforts and contribute to the growth of the US electric vehicle industry.
The Future of Electric Pickup Trucks
The delay of the Ram 1500 Rev highlights the evolving landscape of the electric pickup truck market. While consumer demand for electric vehicles continues to grow, factors such as battery supply chain constraints, charging infrastructure limitations, and economic conditions can influence the timing of new model introductions. As the industry navigates these challenges, automakers like Stellantis are adapting their strategies to prioritize the most promising segments and technologies.
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