Peloton, the fitness giant, is expanding its offerings with the launch of Strength Plus, a standalone, audio-based strength training app. Initially introduced in a limited beta program in September, Strength Plus is now officially available.
A Personalized Strength Training Experience
The Strength Plus app empowers users to create custom workouts tailored to their specific needs. By selecting workout duration, equipment preference, experience level, and target muscle groups, users can generate personalized routines. Additionally, the app features multi-week programs curated by Peloton's expert strength coaches, offering structured progression and guidance.
Beyond the Screen: Audio-Driven Fitness
One of the standout features of Strength Plus is its audio-only format. Users can listen to clear audio cues and expert tips from Peloton instructors, even while multitasking or working out in a gym. The app also includes a library of instructional videos to demonstrate proper form and equipment setup. This innovative approach allows users to focus on their workout without the distraction of a screen.
Seamless Integration and Flexibility
Strength Plus seamlessly integrates with Apple Watch, enabling users to track weights, reps, and other performance metrics. The app's flexibility allows users to customize their workout experience by choosing their preferred music, audiobooks, or podcasts to accompany their training sessions.
Peloton's Commitment to Strength Training
Peloton's foray into strength training is not new. The company has consistently recognized strength training as a popular exercise modality, and has made various attempts to capitalize on this demand. In 2022, Peloton launched the Guide, a strength training hardware device, although its adoption has been less significant compared to their treadmills and bikes. Additionally, the Peloton app introduced Peloton Gym workouts, catering to gym-goers with written workouts and video demos.
Strength Plus: A Competitive Landscape
Strength Plus shares similarities with other fitness apps, particularly Ladder. However, Peloton's established brand and popular instructors give Strength Plus a competitive edge. This move is also seen as an effort by Peloton to expand its reach beyond home workouts and attract gym-goers who may have returned to in-person fitness after the pandemic.
Pricing and Availability
Existing Peloton All Access, Guide, and App Plus members can access Strength Plus at no additional cost. For new users, Peloton is offering a limited-time promotional subscription of $1 per month for the first six months, followed by a regular monthly fee of $9.99. Currently, the app is exclusively available on iOS, with potential future expansion to Android.
The Future of Peloton
Peloton's launch of Strength Plus signifies its continued commitment to innovation and meeting the evolving needs of its users. As the fitness industry continues to evolve, Peloton's ability to adapt and deliver innovative products and services will be crucial to its long-term success.
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